Getting your prospect to ask for the order is entirely determined by every conscious activity that goes on before the sale. According to Jay Abraham, renowned business and marketing expert, whether you are writing or speaking to a prospect in person or through your telemarketers, the symmetry of a winning “sales pitch” is always the same. For the message to produce a sale, Jay recommends you do each of these seven things:
§ Say something that gets the prospect’s attention.
§ Tell the reader/listener/viewer why he or she should be interested in what you have to say.
§ Tell them why they should believe that what you say is true.
§ Prove that it’s true.
§ List all the benefits of your product or service.
§ Tell the reader/listener/viewer how to order.
§ Ask them to order right away.